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Articles in the Marketing Category

Customer Service, Marketing »

[17 May 2013 | No Comment | ]

Sr. Manager Customer Innovation
Job Description
This individual will be responsible for Leading the Development of Programs, Tools, and Product Innovation for top PFS Customers, and New Business Opportunities.
•Work with PFS Customer Teams and Brand teams to develop both Food and PO1 stories, programs, and tools to build brand equities and drive growth.
•Lead culinary and product development for a portfolio of customers.
•Lead internal/external development and commercialization of customer-driven, Foodservice-specific initiatives.
•Brand Management, Customer Marketing Experience
•Experience in Translating Insights and Data into Strategic direction
•Experience in leading innovation development, and developing business rationale
•Experience in …

Executive Management, Marketing »

[1 May 2013 | No Comment | ]

Director of Marketing (Ref. #5898)
Locations:
GA-Atlanta
Description:
Atlanta Consulting Firm is seeking a full time Director of Marketing. Responsibilities include developing, managing, and executing creative marketing strategies and contributing to the achievement of growth projections. This position is responsible for expanding the company’ s brand identity in order to attract desired clients and recruits. This includes driving successful public relations, marketing and advertising campaigns.
Summary of Essential Job Functions
Collaborate with executive team to define business goals for new business.
Formulate, direct and coordinate marketing activities and policies to promote services.
Manage market research efforts.
Monitor client …

Marketing »

[1 May 2013 | No Comment | ]

Our Stafford, TX client is in need of a Marketing Communications Manager for a contract to hire opportunity.
Required Skills:
5+ years’ experience creating and executing email marketing programs with demonstrated success from conception to completion
Proven track record in developing integrated email campaigns that drive customer retention and increase site usage
Strategic and creative thinking focusing on innovative, but measureable client solutions
Advanced analytical ability and results-driven with exceptional detail and knowledge around metrics
Experience working with email marketing platforms which were integrated with Salesforce.com
Strong knowledge of Photoshop, Dreamweaver (Adobe Creative Suite)
Strong knowledge and experience …

Executive Management, Marketing, Web Development »

[1 May 2013 | No Comment | ]

TITLE: Director of e-marketing
DEPARTMENT: Strategic Marketing & Communications
JOB OBJECTIVES: The Director of E-Marketing will be a member of a dynamic,
professional team dedicated to increasing the visibility and enhancing the
reputation of Parker University through thoughtful and strategic marketing,
public relations, and communications activities. Specifically, the Director
of E-Marketing will facilitate the University&# 39;s online communication
strategy as it applies to the website, social media, search engine
optimization, e-mail marketing, and coordination with traditional
communications efforts. The Director of E-Marketing will work to ensure that
all University online communication tactics promote a positive, high-quality
image of the University …

Business Analysis, Marketing »

[30 Apr 2013 | No Comment | ]

Job Requirements:
• Supports various Marketing teams to develop test strategies, plans and procedures for internal testing to validate the accuracy of work before reports are published, emails are deployed, and campaigns are launched.
• Understands the loyalty database, backend processes, and frequent flyer program to provide support around the company’ s needs to generate revenue, gain Customer insight and/or maintain the loyalty program’ s competitiveness.
• Ability to understand QA processes and follow QA process guidelines, including a good knowledge system testing methodologies.
• Performs quality control on developed campaigns, SQL scripts, landing …

Administrative Support, Legal, Marketing, Upcoming Events »

[24 Apr 2013 | No Comment | ]

Events & Client Services Coordinator for a large downtown Dallas law firm with 300+ attorneys. Ideal candidate will have law firm or other professional services experience. Responsible for coordinating and facilitating all firm hosted receptions, seminars and retreats. Responsible for coordinating attorney luncheons, dinners and webinars. Work closely with Event Committee Members. Assist with project coordination and firm-wide business development initiatives. A more detailed list of duties is available upon request. Qualifications: Strong writing, editing, proofreading and communication skills, as well as strong initiative, organization skills and creativity. Must be literate …

Administrative Support, Finance, Investment, Marketing, Upcoming Events »

[23 Apr 2013 | No Comment | ]

Provide all administrative support to the investor relations team of downtown Dallas Hedge Fund. Maintain firm calendars and contacts in Outlook, attend & take notes in weekly meetings, make travel arrangements, prepare/edit expense reports & correspondence, file documents, screen calls, prepare and send out investment materials for meetings and conferences, assist with planning of special investor events. Must have 3+ years relevant experience, a Bachelor’s Degree and excellent writing/editing skills. Salary range is 48K – 55K based on experience. Intersted candidates contact:
Katsy Boyd – Recruiter
kboyd@boydtaylor.com
214-520-0330
www.boydtaylor.com

Advertising, Executive Management, Marketing »

[19 Apr 2013 | No Comment | ]

GENERAL SUMMARY:
The Senior Advertising Manager responsibilities include assisting marketing director on brand development activities; ensuring key, strategic messages are communicated effectively to target audience. Developing product Go-To-Market communication strategy and ensuring consistent messages in Huawei and Partner’ s marketing plans, across print and electronic media.
Producing or acting as primary liaison with creative agency to produce internal and external communications, including but not limited to product naming, product identity, marketing collateral, video and audio spots.
DUTIES AND RESPONSIBILITIES:
Essential Functions
- Assist marketing director to develop and execute brand development strategies and …

Marketing, Program/Project Management »

[13 Apr 2013 | No Comment | ]

MarketPro has partnered with a top global brand in search of a Digital Marketing Project Manager. This individual will serve as a partner for the Marketing team, assuming responsibility for managing digital projects including websites, within the marketing department. Lead site development projects from a marketing perspective influencing site strategy, architecture, content and creative. This person will coordinate and prepare all materials for review; and work in conjunction with a wide range of team members across various disciplines and departments as well as external partners. Marketing expertise blended with and …

Food Industry, Marketing »

[12 Apr 2013 | No Comment | ]

The primary purpose of this position is to provide category management analytic support for Morningstar’s account
partnerships at key retailers, operators and distributors. The individual will utilize point of sales, syndicated data and
software tools to formulate category insights on merchandising, assortment, pricing and shelving recommendations
which maximize Morningstar Foods, Accounts’ sales and overall category profitability. The individual will interact with
sales personnel on day?to?day initiatives and with customers on an as needed basis.
• Prepare data analysis supporting Category Management and key Sales initiatives, including retailer
performance analysis and various adhoc analysis (assortment, promotion, etc.)
• …