Company in nutritional supplement industry seeking a Senior Marketing Associate!
Client located in Plano, TX (suburb of Dallas) is looking to fill this role to implement their marketing and advertising activities. Small established company selling to medical professionals (B2B).
For this role, you should understand the full marketing mix and be familiar with ways to analyze market research and customers’ behavior. You will require the ability to understand customer behavior and to develop effective activities and communications to promote the company’s products and to assist with revenue growth.
Core Responsibilities include
Implement the marketing activities identified in the annual marketing plan
Generate sales leads by developing promotional communications for paper and electronic media – emails, internet, advertisements, web banners, etc.
Develop promotions and communications to help the company convert its leads into customers
Communicate educational product content to potential and existing customers
Utilize website and social media platforms to grow the company’s marketplace presence
Plan and organize external customer events such as trade shows
Gather and analyze consumer behavior data (e.g. web traffic, coupon redemption, surveys, etc.)
Keep organized records of marketing collateral for regulatory quality control purposes
Manage daily administrative tasks to ensure the Marketing department runs smoothly
Qualifications & Experience
3-5 years of work experience as a Marketing Associate, Marketing Assistant or similar role
BS in Marketing or relevant field required
Knowledge of marketing digital design tools and techniques
Experience with SEO/SEM campaigns
Solid computer skills, including Adobe CS, MS Excel, E-mail marketing software, HTML
Excellent communication and presentation skills
Strong analytical skills with a goal-oriented attitude
Experience with B2B, Health Care Practitioners preferred
This position would be paid hourly $24+ ($50-60K per year) dependent upon experience